Janelle Hardacre, Fundraising & Marketing Officer at MASH (as well as a member of Team MASH) was hugely enthusiastic about their Local Hero experience.
“The competition element gave our fundraising activities a focus, making it much easier to encourage my friends, family the wider community, as well as supporters of MASH to support the cause. I initially set our goal at a modest £300 and in the end we got £1,400 in donations!”
“It can be really hard for a fundraising campaign to cut through, particularly for a small charities with fewer resources. The Local Hero competition gave a new dynamic to our fundraising; we actually ended up talking about the competition more than the actual 10k.”
“The fact that every small donation counted made a real difference as it didn’t feel too imposing or too much of an ask. The live leaderboard also helped us push people over the line.”
“After the competition we thanked everyone through Localgiving. We have downloaded the donor report and are now looking at how to keep these people involved in our work in future and, hopefully, turn them into regular donors”.
Over the years MASH has also taken full advantage of other Localgiving campaigns and services, from training courses to match funds. As Janelle explained:
“The additional schemes Localgiving offers are great. The main benefit of Localgiving for me as a sole fundraiser is the dedicated support provided. Being able to pick up the phone and have fundraising advice from a voice I know and trust is a huge help."
"The newsletters are really informative - giving us fundraising ideas used by other charities and preparing us in good-time for campaigns. We have also really benefited from the training and resources. We definitely download and use fundraising toolkits and templates”.
