Global Generation’s founder, Jane Riddiford, initially chose Localgiving over other platforms because of its ‘personal face’ and affordability. Jane sees Global Generation’s Localgiving membership as key factor in Global Generation’s future sustainability. The funding gained through Localgiving, alongside their trading activities, help Global Generation avoid some of the pitfalls faced by other small charities and community groups. As Jane has explained:
“Our delivery is really diverse, from running community activities and workshops to masters programmes. Global Generation take a holistic view of creating positive change. We work in an ecological way that is congruent with the message. It is important that we work with funders and have funding sources that fit with this world view. The funding we receive through Localgiving is an important part of our funding mix and helps us avoid mission creep – a problem often faced by groups who need to chase grants and contracts”.
