This is your Charity Profile page, the main page through which  people will learn about and donate to your organisation. It’s important to make it as good as it possibly can be. We know that the better the page, the more money you are likely to raise. 

This guide will take you through all the different aspects setting up your profile. Video guides to your profile and fundraisers can also be found at the very bottom of the page. So let’s get started!

Finding the page

On the menu on the left-hand side of the page, under Fundraising click "Charity Profile"

Updating your charity profile

NB. On the right of the screen is a preview, changes here will not be saved and appear on your public profile, until you click the blue box with "Update Charity Profile" written in it. 

Charity logo. If you want to crop the image you have there already just click on it, move the square around to crop and click "Save". If you want to replace it with a new image, press the red x to delete the existing image. Then click the empty image and upload what you want to appear from your computer. It will need to be a PNG or JPG (preferred size 138px x 138px ). You will then be able to crop to ensure it displays properly on the page. Click "Save". 

Charity hero image/background image. This is the large image across the top of your page (preferred size 1500px x 300px). As with the charity logo, you can crop what you have there already, or select a new image from your computer. You could choose a picture of your location, the individuals you support, your fundraisers hard at work or those you are supporting – the choice is yours! 

Gallery. These are a selection of images that positively display the work your organisation does. You can upload up to three images. Select from your computer and crop. You can only select one picture at a time (preferred size 300px x 450px). 

Video URL.  If you have a video about your organisation, hosted on a webpage, like YouTube, placing the link in here, will make it appear on your Profile. If you don’t have one, don’t worry, leave this blank. 

Charity URL. This will be the web address for your Charity Profile. It will always start with https://localgiving.org/ , you can edit what comes after the last / - it’s up to you what you call it but would recommend it includes the name of your organisation and/or the name of the appeal. Pressing space between your words will add a dash. Think carefully about this, as you won’t want to change the link once you’ve started promoting it. 

About your charity. This is where you have up to 300 words to share the impact, story and goals of your organisation. It’s key that potential donors can see their money will be well spent.  We’d recommend you start with what the problem is that you are helping provide a solution to is. What is the need your community has? Any numbers or data you can use will make it more impactful. As will a short quote from someone you’ve helped support. Include some of your goals – what you want to do – and why. And if space permits, a little about the origin of the organisation – who started it, when and why. Ideally after reading what you’ve written, the donor will fell confident the cause is a good one and the money will be spent wisely and effectively. 

NB. You can edit the format – bold, or underline words, add bullet points etc – using the tools on the top bar. You can even add emoticons. 

Strapline. This is a short bit of text that goes at the top of your page, it should be concise and clearly define the benefit you are bringing to your community. We recommend between 70 and 160 characters. You can type in your own strapline. Or, click Generate Strapline for the Localgiving AI Tool, to take what you’ve written in the About Your Charity section, and it will suggest one for you. 

NB. The strapline is particularly important for Search Engine Optimisation (SEO) - a way of making things as visible as possible for when looked for on search engines like Google. The strapline is one of the first pieces of information the search engine looks at and then displays to people. So it must do a good job of summarising what you do and why. 

Primary cause. This is the main area that your charity focusses its work in. 

Primary beneficiary. These are the main people (or animals!) that your charity supports. 

Address. This is where your organisation is based. 

NB. If you wish to keep your address anonymous, slide the button to the right so it turns blue. 

Your donation examples. This is where you can show what specific donations can deliver. If you want to have this displayed, slide the button to the right so it turns blue. If you don't, leave it as it is. 

You can select three amounts, with a brief description of what it will pay for. For example, ‘£10’ and “One hour pitch hire for a 5-aside football match” .

Charity contact details. How people can best contact you. If you want them to be visible slide the button to the right so it turns blue. You can add your website, and choose to keep your telephone confidential, then slide the button next to that option to the right. 

Socials. Here you can add links to your Facebook, Twitter (X) and Instagram pages, slide the button to the right so it turns blue and cut and paste the links in from the pages of your social media accounts. Once added, the social media icons will appear in the ‘Our Details’ section. 

Thank you message. If you would like to send an automated message to those who donate through this page, slide the button to the right so it turns blue. In the box that then appears you can type the message you want, including bold, underline and links. 

All finished? 

Once you are happy with all of the above, click "Update Charity Profile" and your changes will become live and visible for all the world to see! Not happy? No problem, just navigate back to the page and you can make further edits. 

We can’t wait to see your pages, and really excited to see what we can achieve together.

Need further help? Contact Help@Localgiving.org or visit our Contact Us Form