I Can & I Am is a charity inspiring self-belief by providing a simple set of tools that are easy to implement and relevant to all. Tools include helping us to acknowledge our natural strengths, developing a growth mindset, recognising the value of belonging, and becoming aware of the importance of attitude. It was founded by James Shone who delivers inspirational presentations to educators, parents, pupils, and employees. The charity also runs workshops within schools on board their double decker buses.