Until a few years ago, charities communications were often a distant second behind fundraising in terms of priority. Now, whilst raising money and grant application remains essential, a communications strategy is central to what an organisation is and does. Especially in our digital age, where people are time poor and with increasingly limited attention spans being able to efficiently and directly communicate what you do becomes more important than ever.

At Localgiving, we consider communications as covering everything your charity says, from the website, social media, e-mails, and press releases, through to speaking to the press, attending events and how you share information with your own team. It can help spread your good news far and wide, boost donations and occasionally, yes, sometimes, diminish the impact of bad news.

A successful strategy, well executed, can directly increase engagement and as a result donation levels. Done well communications isn’t just talking about changes but why they happen and what they mean. 

Sign up today for this latest slice of Lunchtime Learning ( 12-1pm, Tuesday 16^th September) , an interactive 40-minute session designed to help not-for-profits understand the building blocks needed for an effective communications and marketing strategy.

Led by Lauren Swain our Regional Programme Manager, who has 10+ years’ experience within the charity sector and Luke Upton our Head of Communications who has worked in media since 2007, this webinar will help support both Localgiving members and those exploring their communications options.

If you can’t make this date, please register anyway as an ‘on-demand’ viewing will be available to all after the broadcast. Take 30 seconds to register for An introduction to creating a communications and marketing strategy (12-1pm, Tuesday 16^th September) for free and supercharge how you engage with your community and beyond! Can’t make it live? No problem, sign up anyway and watch as an on-demand broadcast whenever you like.

---> Check out our last Lunchtime Learning: An introduction to powerful and effective fundraising from July, by clicking here.