Building a fantastic charity page is only part of the process to raising more money. Yes, you have a great Localgiving page, with a clear explanation about what you are fundraising for, some brilliant photos, links to you social media pages and more. And the team here have worked hard to make them even better in recent weeks. But it’s no good just perfecting your page, you have to promote it to your community and beyond. You can’t be shy, if you are going to maximise your fundraising, you have to really push your page. We have over 10 years of experience in this area, so here are some tips to get started!
- As soon as the page is published, message your entire network – friends, family, supporters, volunteers, recipients of support – tell them its live and ask for a small donation to help you get off to a flying start.
- Include a very prominent link on your website and if you have one, every issue of your newsletter. Make sure that everyone who engages with your communications, also has a clear route to donating to you.
- Publish the link regularly on your social media platforms and explain why donations are so crucial. Not on social media? Then sign up today, it’s quick, free and easy to join and essential source of traffic to your fundraising page.
- Add some urgency! You want people to not just see the chance to donate but want them to do it right then. Not at some point in the future, when they might forget! So give a timeline for when the donation is needed by, and make it soon.
- Create momentum – keep up a buzz by telling people how you are doing and what the donations are helping support. Share great stories from the campaign on social media and your pages. If there are people fundraising for you – include training progress, photos from activities etc.
"Fourth Reserve have used Localgiving as our fundraising platform since we began in 2017. With it being a low cost and easy to use platform it’s been ideal for our project and our community, and the money raised through it has been crucial in helping us work towards our aims.”
Fourth Reserve
Extra tips!
- Create a hashtag to help build awareness for your fundraising and use it across all your social media platforms. Choose something that no one else is using (Search hashtags first before committing) that is a little different and will get your friends and families interest.
- Reach out to local media – newspapers, radio, websites. Tell them what you are doing and why. Include some quotes. Make it as easy and interesting as possible for a journalist to turn into a story.
- Be creative! It’s crucial you capture people’s attention , so get thinking of promotions that will help you stand out from the crowd!
- We love to hear about your campaign so please send us your photos and fundraising stories to press@localgiving.org and tag our social media accounts on your posts, we might even write a feature about you and publish it on our website and in our newsletter!
- Need help with your page, email help@localgiving.org or visit our Contact Us page.
