28 Nov

Winter Giving

venue : Online
date : 2017-11-28
Time : 00:00:00

Our #WinterGiving campaign has now closed.

We are delighted to announce that our campaign winners were Pentrebane Zone with a mighty 70 unique donations.  Well done also to Borderlands and Manor Gardens for making it a tight contest.

Our final leader board is below.

This campaign launched at 12am (00:00:00) on  #givingtuesday (28th November) and end at 23:59:59 on 14th December.

During this campaign all appeal pages run by Localgiving members are being ranked according to the number of unique donors they receive. The member whose appeal receives the most unique donations will win £300. So, in this season of giving, every little really does count!

This is the perfect way to get your neighbour, niece, nan and newsagent involved with your winter appeal - and have some fun along the way. 

The campaign winner will be announced on 15th December, Local Charities Day 2017

Set up an appeal for your group now and make your winter a little warmer! To set up an appeal, login to your Localgiving charity account and go to the "My pages" tab.

If you are not a member of Localgiving yet,  sign up here to take part: 

Why are we focusing on Appeal Pages?

Winter is a traditional time for charity appeals - not only is this the season for giving but it is also a season that sees rising demand for many charitable services. However, we know it can be hard for local charities to get their appeals the publicity they deserve. This competition provides local groups a platform from which to raise awareness and galvanise support for their appeals. 

Appeal pages are a great way to raise money for a specific programme, crowdfund for new projects or raise emergency funding in response to a crisis. 

Unlike some crowdfunding platforms, through Localgiving all donations made to an appeal are kept by the charity - even if the target isn't reached. This is to make sure that no fundraising effort goes in vain, and that charities are able to benefit from donations soon after they are given, rather than having to wait for the target to be reached.

Join our campaign webinars

Sign up to our webinars to make the most of the Winter Giving campaign.

November 22nd - Running a successful fundraising appeal

November 27th - Our top tips for running a one-day fundraising campaign

December 7th - Reaching New Audiences Online

Key facts

Here is a list of the key facts about the campaign. If you have any more questions, please check the FAQs below. 

Start date & time: Tuesday 28th November 2017 at 00:00:00

End date & time: Thursday 14th December 2017 at 23:59:59

Conditions of entry: Each active appeal page on Localgiving will be eligible to take part.

Process: Appeal pages will be ranked according to the number of unique donors that donate to their page between the campaign start and end dates. Donations made outside of the campaign dates will not be counted towards the ranking.

Prizes: The group that receives the most unique donors within the campaign period will receive a prize of £300.

Charity & supporter limits: Only one donation made by each unique donor will be counted towards an appeal page's ranking

*Terms & Conditions apply 

Wintergiving Winner 17



Set up your appeal page now

Do you have a seasonal appeal? Set one up today to benefit from our Winter Giving campaign.

Create an Appeal Page

Get clued up on how the Winter Giving campaign works. If you have a question we haven't covered, give us a call on 0300 111 2340 and we'll be happy to help!

As a charity or community group, all you need to do to take part is have an active Localgiving membership and an active appeal page. You can register to join Localgiving at

To set up an appeal, login to your Localgiving charity account and go to the "My pages" tab. Appeals can last for up to 90 days and funds raised offline can be displayed to count towards your target.

The Winter Giving campaign will kicks off at 00:00:00 on 28th November (#givingtuesdayand ends at 23:59.59 on 14th December.

The group that secures the greatest number of donations from unique donors through their appeal page during the campaign will secure a prize of £300.

A group can only have one active appeal page at any one time.

Only one donation per donor per appeal page will count as points towards the Winter Giving contest. You can, however, donate to more than one appeal page and have your donation counted towards the ranking of each page.

The option to claim Gift Aid and add an extra 25% to your donation will be available after your payment has been processed. All boxes needed to have been checked and answers made honestly in order to ensure that you make a legitimate claim. For more information on Gift Aid rules, please click here.

You can donate any amount between £2 and £5,000 in a single transaction to the appeal page of your choice. Your donation will count as one point towards the ranking of the page. 

No. Only one-time donations made through appeal pages count towards the Winter Giving competition.

No. Only one-time online donations will count towards an appeal page's ranking.

Funding for 2017's campaign is being kindly provided by a private philanthropist.

Our technical system automatically excludes repeat donations from donors who use the same email address. However, it does not always detect when a donor has used the same name and payment method, but a different email. In order to ensure a fair competition, we manually verify these cases and consolidate the donations to represent one unique donor. This process may slightly affect some of the scores.