My fundraising event is a 5km Run that involves prizes and the target audience is for those who love a challenge and thrive in a competitive environment. I personally love fitness and health and i think its a vital and very important part of peoples lives. So I thought there is nothing better to do than hold an event with participants who think and believe this also. I believe it will be fun if all participants can push themselves and feel better about themselves afterwards which is the goal in mind.