About us

“I've made a lot of new friends. Being part of the Link has been amazing; I never knew this kind of thing existed.”

The Link Visiting Scheme is an award-winning charity dedicated to reducing loneliness in Wokingham Borough. For 26 years, we’ve brought vital, life-enhancing social connections to older people through regular visits and local community activities. With the support of over 400 wonderful volunteers, we currently help around 550 people feel valued and connected.

Christmas 2025

For many, Christmas Day is a day for family, for getting together and celebrating with loved ones. Sadly, however, for some people without family or close friends, it is the loneliest day of the year. A time when isolation, loss and grief are even more keenly felt. For the 14th year running, we're planning to bring festive cheer to those who are alone and who would love some extra company. This includes having a friend to talk to, a delicious meal on the day plus a gift of treats.
 
How the funding will be spent

Funding is urgently needed to allow us to run a comprehensive, and varied, programme of events throughout the Christmas period. We also want to ensure that all our Link Friends receive a gift from us, as it may be the only one they are given. 

We rely heavily on donations to support those in our community who need us most. With your help we can bring some festive cheer to many older people who would otherwise be facing the season alone and then carry on our vital support throughout the Winter months!

As a local business shared: "The job of 'caring' is so easy to talk about but hard to do, so to have The Link is amazing."